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Archive for May 15th, 2007

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Heather McCarron Allard is the founder and President of 2 Virtues, Inc. When her newborn daughter Grace escaped every swaddling blanket known to mother kind & still wasn’t sleeping at 4 months old, self-starter Heather designed the fantastic Swaddleaze®. She has added to her line by also designing the must-have (for all moms!) the Blankeaze. Heather lives in Rhode Island with her husband Scott, daughters Hope & Grace, newborn son Brendan and her beloved dog, The Dude.

1. Have you always been entrepreneurial? If yes, what was the first spark for you? Was it as early on as selling lemonade on your street corner and loving the fact that you were working for yourself and making people happy and earning some money – or was it later on?

YOU KNOW, I CAN’T SAY THAT I WAS ENTREPRENEURIAL IN THE SENSE THAT I SOLD LEMONADE IN MY NEIGHBORHOOD WHEN I WAS YOUNG, BUT I ALWAYS KNEW I WANTED TO DO SOMETHING CREATIVE. I ALWAYS FELT A BIT SQUELCHED WORKING FOR SOMEONE ELSE AND JUST COULDN’T WAIT TO LET LOOSE MY CREATIVE TENDENCIES. MY FIRST CREATIVE ENDEAVOR WAS AS A FREELANCE COPYWRITER. I LOVED DOING THAT–COMING UP WITH COPY FOR ADS, TAGLINES, PRESS RELEASES AND WEBSITES. I WOULD LIE AWAKE AT NIGHT WITH A THOUSAND IDEAS SWIRLING IN MY HEAD. A BEDSIDE NOTEBOOK BECAME A NECESSITY! 🙂

2. What was the moment that you said to yourself “ah-ha….!” I’m on to
something here!?

AFTER MANY SLEEPLESS MONTHS WITH MY SECOND DAUGHTER GRACE, I WAS LITERALLY DRIVEN TO CREATE SOMETHING TO SOLVE HER SLEEP TROUBLES. I DREW A VERY PRIMITIVE SKETCH OF SWADDLEAZE AND DIDN’T GIVE IT MUCH WEIGHT AT THE TIME. I TOLD A FEW PEOPLE ABOUT IT AND EVERY ONE OF THEM THOUGHT IT WAS A GENIUS IDEA–EACH MOM THAT HEARD ABOUT IT SEEMED TO ECHO MY FRUSTRATION WITH SWADDLING AND SLEEP DEPRIVATION. SO I BEGAN TO THINK I WAS ONTO SOMETHING BIG.

3. Do you love what you do?

I DO LOVE WHAT I DO–I GET TO STAY HOME WITH MY 3 CHILDREN, RUN A BUSINESS FROM HOME AND HELP MOMS & BABIES EVERYWHERE GET SOME SLEEP! 😉 CERTAINLY THERE ARE FRUSTRATING TIMES–WHEN THE BABY WON’T NAP OR MY INVENTORY IS ABOARD THE SLOWEST BOAT FROM CHINA BUT I ALWAYS KNOW HOW FORTUNATE I AM TO BE DOING WHAT I’M DOING. I’M LIVING THE AMERICAN DREAM FOR SURE.

4. On your journey to getting to TODAY, has the quest remained the same for you or does it change as you grow?

WELL, THE QUEST TO PUT OUT QUALITY PRODUCTS THAT SOLVE COMMON PARENTING CHALLENGES REMAINS THE SAME–BUT THE WAY IN WHICH I GO ABOUT IT ALWAYS CHANGES AS I GROW AND MY FAMILY GROWS. MY CHILDREN ALWAYS COME FIRST AND WITH THE ADDITION OF MY THIRD CHILD, WORK HAS DEFINITELY TAKEN A BACK SEAT. AND THAT’S OK. I NEVER WANT TO LOOK BACK AT THESE YEARS AND SAY, “WOW, I SPENT TOO MUCH TIME PLUGGED IN TO MY COMPUTER”. I NEVER WANT TO MISS THE LITTLE “BIG” THINGS LIKE KINDERGARTEN GRADUATIONS, FIRST TEETH AND SUMMER DAYS SPENT LICKING POPSICLES ON THE PORCH. I WANT TO SAVOR EVERY MOMENT WITH THESE PRECIOUS LITTLE ONES.

5. Best words of wisdom for anyone seeking their passion.

MY FAVORITE QUOTE COMES FROM GOETHE: “WHATEVER YOU CAN DO OR DREAM YOU CAN, DO IT. BOLDNESS HAS GENIUS, POWER AND MAGIC IN IT.” DON’T BE AFRAID–TAKE EVEN BABYSTEPS TOWARDS MAKING YOUR DREAM A REALITY.

Here are some quick ones we want to throw in our interview just for fun!:

Sun or Snow? SUN

Coffee or Tea? DEPENDS–HOT COFFEE IN WINTER, ICED TEA IN SUMMER

Early Bird or Night Owl? WELL, WITH 3 KIDS–BOTH!

In the evenings… TV or Computer? COMPUTER-SOMETIMES THE ONLY TIME I CAN GET ANY WORK DONE!

Fruit or Donut? JELLY DONUT–DOES THAT COUNT AS BOTH?

Cell phone at night always… On or Off? OH GOSH–OFF!! I GOT RID OF MY BLACKBERRY A FEW MONTHS AGO AFTER BECOMING NEARLY ADDICTED TO IT. 🙂

Heels or Flats? HEELS OR BAREFOOT

Sweet, Salty or Sour? SALTY (AND VERY SPICY!)

Are you renting… Romantic Comedies or Documentaries? DOCUMENTARIES

Fiction or Non-Fiction? NON-FICTION

Check out Heather’s amazing products at http://www.2virtues.com
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